Director of Brand Marketing, Division of Communications and Marketing - UT System Administration

The director of brand marketing serves in a leadership position within the UT System Division of Communications and Marketing and plays a key role in advancing the mission and statewide impact of the University of Tennessee through strategic marketing and brand leadership. Reporting to the associate vice president for communications and marketing, this position supports the development and implementation of marketing strategies and initiatives that increase awareness, understanding and affinity for the UT System among key audiences.

This position provides leadership and coordination across marketing functions including brand strategy and management; research and analytics; content marketing; web and digital strategy and user experience; creative services; and marketing operations. Working collaboratively with division leadership, colleagues and external partners, the director translates research findings, audience insights and institutional priorities into creative, digital and content marketing strategies that support goals.

The director serves as a steward of the UT System brand and provides leadership and mentorship to marketing staff. This position identifies opportunities to strengthen brand presentation, improve marketing effectiveness and advance the continued growth and maturity of the university's marketing function.